mediainsider

Posts from the Frontline of The Media Industry

The Future of Media

McKinsey and Company, a huge international consulting firm, has put together a report on the next five years of media by growth rates:

Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending, followed by video games at 14.3 percent and broadband at 9.2 percent. Both digital advertising and broadband are entirely digital, and digital components fueled the growth of spending on video games. At the other end of the growth spectrum, expenditures for traditional nondigital media, such as consumer magazines and newspapers, continued to decline.